Anthony Costa sports branding

Anthony Costa

Sports Identity & Design

Sporting Small Ads of the '70s

March 21, 2016
Wilt Chamberlain

Here’s a few small ads snipped from 1970s print mags. Squeezed into the corners of the copy, they're a combination of famous faces and old-school calls-to-action. In an era when happiness was a coupon away, hocking to the masses in small ads was big business.

Follow Anthony @costasports

Wilt Chamberlain Watch

jim beam din budge

joe nanmath shirt

nfl super bowl coin

walt prazier pioneer stereo

Anthony Costa

Anthony Costa is a designer specialising in sports branding. Anthony has appeared on Fox Sports News and SEN radio and is an Australian Sports Commission Media Awards finalist. His work has been featured in The Age, The Australian, The Daily Telegraph and Sports Business Insider Australia.

Follow @CostaSports

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