Anthony Costa sports branding

Anthony Costa

Sports Identity & Design

Mark 'Jacko' Jackson's 1985 Footy Logo

August 21, 2015
Mark Jacko Jackson

In the 1980s Michael Jordan took athlete marketing to new heights with his iconic Jumpman logo. Slightly less well known is VFL footballer Mark Jackson's 1985 'Jacko' logo, based on his spinning-footy-on-a-finger schtick.

A one-man marketing machine, Jacko went on to don the Energizer tights and become the worldwide ambassador of all things alkaline. It probably made him one of the most globally recognised Australian athletes of the 80s. Oi.

Follow Anthony @costasports
Anthony Costa

Anthony Costa is a designer specialising in sports branding. Anthony has appeared on Fox Sports News , 1116 SEN, ABC Radio and is an Australian Sports Commission Media Awards finalist. His work has been featured in The Age, The Australian, The Daily Telegraph and Sports Business Insider Australia.

Follow @CostaSports


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