Anthony Costa sports branding

Anthony Costa

Sports Identity & Design

Kookaburra has balls

January 14, 2015
Kookaburra cricket ball

There’s a surrealist slant to this 1973 Kookaburra ad. A cryptic collage from back when cut and paste meant glue and scalpel. Is it a wee man or a giant footy? Has anyone sent for help? Random limbs aside, the pitch here is pretty basic. ‘Just tell ‘em about the balls’. Lunch was extra long and liquidy the day they banged this one out.

Anthony Costa

Anthony Costa is a designer specialising in sports branding. Anthony has appeared on Fox Sports News , 1116 SEN, ABC Radio and is an Australian Sports Commission Media Awards finalist. His work has been featured in The Age, The Australian, The Daily Telegraph and Sports Business Insider Australia.

Follow @CostaSports


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