Anthony Costa sports branding

Anthony Costa

Sports Identity & Design

A few words with Todd Radom

January 28, 2015
Todd Radom sports logo

Todd Radom’s the guy behind some of the sharpest sports logos around. With over 20 years in the game and a stack of iconic identities under his belt – including a Super Bowl – he’s played a huge role in crafting the visual language of pro sports. I was wrapped to have a chance to chat with Todd recently for a Sports Business Insider interview. He covered a bunch of topics including his design philosophy, the proper place of sports sponsorship, the NFL’s colourless chrome logos and his take on the current fluro uniform fad. Check out the interview here.

Anthony Costa

Anthony Costa is a designer specialising in sports branding. Anthony has appeared on Fox Sports News , 1116 SEN, ABC Radio and is an Australian Sports Commission Media Awards finalist. His work has been featured in The Age, The Australian, The Daily Telegraph and Sports Business Insider Australia.

Follow @CostaSports


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