Anthony Costa sports branding

Anthony Costa

Sports Identity & Design

Club Bo

February 9, 2015
Bo Jackson Nike

Wise cracking 1991 advertisement for 'Club Bo', Nike's Bo Jackson fan club. The Bart Simpson copy is aimed squarely at kids, but the tone of the ad is consistent with much of Nike's marketing during the 80s and 90s. From Mars Blackmon's motor mouth to the classic Bill Sumner skit posters, Nike revelled in goofing off and poking fun at its own athletes. Everything's a bit more serious and on-message nowadays, but Nike's still at its best when it plays the entertainer. 

Anthony Costa

Anthony Costa is a designer specialising in sports branding. Anthony has appeared on Fox Sports News , 1116 SEN, ABC Radio and is an Australian Sports Commission Media Awards finalist. His work has been featured in The Age, The Australian, The Daily Telegraph and Sports Business Insider Australia.

Follow @CostaSports


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