“Sport is entertainment”. We’ve heard that a lot lately. Can it be something more?
Don’t like AFLX? Feeling a bit Malcolm Blight about tonight?
Don’t like AFLX? Feeling a bit Malcolm Blight about tonight?
For twenty years the AFL has been rebranding Australian rules football as 'AFL'.
But is 'AFL' the best way to brand Aussie rules? Does reducing a whole sport to three tiny letters serve the good of the game? And is something important being lost in the abbreviation?
Somelthing big is bubbling behind the scenes of cricket's new broadcast rights deal.
A close-up look at the new AFL Women's League logo.
Anthony Costa is a designer specialising in sports branding. Anthony has appeared on Fox Sports News , 1116 SEN, ABC Radio and is an Australian Sports Commission Media Awards finalist. His work has been featured in The Age, The Australian, The Daily Telegraph and Sports Business Insider Australia.
Follow @CostaSports
